ABOUT ME
I’m a highly motivated and results-focused UX leader with extensive experience of product and service design, team leadership and management across a range of industries including energy, finance, healthcare, retail, telecoms and transport.
I'm passionate about using design for the benefit of people and our planet.
MY APPROACH
01/
CHAMPION THE USER
Get to know the people I am designing for and be their representative during projects
04/
PICK THE RIGHT TOOL FOR THE JOB
Apply processes and methods that add the most value to a project
02/
LISTEN TO THE EVIDENCE
Base design decisions on insight, not opinion
05/
DESIGN FOR PEOPLE AND THE PLANET
Promote sustainable design at every opportunity so good design doesn't come at the expense of the environment
03/
COLLABORATION IS KEY
Better products and services come from working with other experts responsible for delivering them
MY TOOLKIT
01/
RESEARCH
Card sorting and tree testing
Competitor analysis
Contextual inquiry
Desk research
Diary studies
Guerilla testing
Interviews and focus groups
Persuasion and emotional design
Remote research
Surveys
Usability and accessibility testing
02/
DESIGN
Empathy maps
Experience/journey maps
Hand sketching
Information architecture
Persona creation
Screen flows
Service design blueprints
User stories
Wireframing and prototyping
STRATEGY & LEADERSHIP
Design guidelines creation
Line management of junior - senior designers
Mentor UX professionals
Process mapping
Stakeholder workshops
Training course creation and delivery
UX maturity evaluation
UX toolkit development
Value proposition development
03/
CLIENTS
